Portfolio

In more than ten years working in communications, public relations and marketing, Melissa has led and supported countless projects and initiatives. The following samples offer a demonstration of her skills and abilities as a strategic and creative thinker.

An empty classroom is shown with a empty desks in the foreground and a clean, green chalkboard in the background.

Public School Closure Review

A view down a tree-lined street littered with fallen leaves. Two benches sit in the foreground, offering a calm, relaxing space for community to rest and recharge.

Community Services Master Plan

Property Tax in a Pandemic

Winner of the 2021 CPRS National Awards of Excellence ‘Best Pivot Award’ Silver Level.

A colorful, comic style illustration warns against releasing pet goldfish into local waterways. The first panel features bold text reading “It only takes two!” and shows two people kneeling beside a pond, each pouring a bowl to release goldfish into the water. An underwater scene shows the goldfish swimming among aquatic plants and other fish. Subsequent panels depict two goldfish falling in love: first meeting with hearts floating around them to suggest love at first sight, followed by a romantic dinner scene where the pair sit together at a small table surrounded by hearts. The next panel shows a clock and text reading “9 fish months later… (actual time: 2–3 days).” The bottom left panel shows a dense swarm of hundreds of goldfish filling the water, with text reading “goldfish lay 500-1000 eggs at a time!” and one fish saying “Oh the fishmanity!” The final panel features bold text in a starburst: “Don’t dump your goldfish.”

Don’t Dump Your Goldfish

A screenshot of a City of Red Deer Instagram post featuring an illustrated graphic on a light blue background. The illustration shows a person seated at a laptop, with floating social media reaction icons such as thumbs‑up and smiling faces near the screen. White text reads, “Help us make social media a safe space again. Let’s be kind to one another.” The City of Red Deer logo appears in the bottom right corner. The post caption beside the image discusses encouraging positive engagement and kindness on social media.

Social Media Policy & Kindness Campaign

Election 2021: VOTE. October 18.

2021 Municipal Election

GH Dawe Community Centre Expansion