Melissa Giroux is a seasoned communications strategist with more than a decade of experience guiding high-impact initiatives across public and non-profit sectors. With a Master’s degree in Professional Communications and dual accreditation in public relations and change management, Melissa brings a rare blend of analytical precision and creative insight to every project she leads.
Her public sector portfolio includes strategic roles within municipal government and consulting engagements with seven municipalities across Canada. Melissa has led communication audits that evaluate digital platforms, accessibility practices and public-facing materials—offering actionable recommendations to improve clarity, reach and compliance. Her work in customer journey mapping has helped municipal clients better understand and respond to resident experiences, aligning communications with service delivery and operational goals.
As an independent consultant, she continues to support high-stakes initiatives through audience-focused messaging, community engagement and multi-channel campaign execution. Her approach consistently translates complex information into accessible content that builds trust and drives engagement.
Melissa is known for her political acuity, collaborative leadership and ability to guide organizations through change with empathy and precision. Whether mentoring in-house teams or advising senior officials, she remains a trusted partner in building communications that resonate and deliver.
Credentials
Education
- Master of Arts in Professional Communications, Royal Roads University
- Bachelor of Commerce (Honours), University of Windsor
Accreditations and Training
- Accredited in Public Relations (APR), Canadian Public Relations Society (CPRS)
- Certified Change Practitioner, PROSCI
- IAP2 Foundations in Public Participation, International Association of Public Participation (IAP2) Canada
- Incident Command System (ICS) levels 100 and 200, Alberta Emergency Management Agency (AEMA)
- Indigenous Canada, University of Alberta
- Project Management Fundamentals I & II, Conestoga College
Professional Accolades
- 2021 CPRS National Awards of Excellence: Best “Pivot” Award, Silver Level
Awarded for Melissa’s “Tax in a Pandemic” strategy developed and implemented for the City of Red Deer, Alberta. This project recognized her ability to pivot in the face of change and develop a strategy that acknowledged extreme challenges faced by the organization and its publics, ultimately exceeding expectations to achieve success. - 2020 CPRS National Awards of Excellence: In-House team of the Year Award
Melissa was a proud member of the City of Red Deer’s Communications & Strategic Planning team which was recognized for its excellence in communications. - 2018 IABC Edmonton Capital Awards: Communication Management for Internal Communication
Awarded for an internal campaign “Memes with Dean” designed to engage 1,500+ staff and change behaviours to meet new operational standards. The campaign was developed in partnership with a colleague for the City of Red Deer, Alberta.
Melissa Giroux Communications